About Tyr

Some founders discover skincare when they can't find 
products that work for them. That's not our story.

My name is Sebastian. Before I launched Tyr Skincare, 
I spent years working inside the skincare manufacturing 
industry — on the floor, side by side with production 
managers, watching how products were actually made. 
Filling, packing, quality control. I saw firsthand 
which formulas were built to perform and which ones 
were built to sell.

That experience changed how I look at every product 
on a shelf. I know what goes into them. I know what 
doesn't. And I know the difference between a formula 
with real ingredients and one with marketing language 
covering up a lot of filler.

When it came time to build something of my own, I 
wasn't guessing. I knew exactly what a men's skincare 
line should look like — and exactly what it shouldn't.

WHY TYR

The brand didn't start with this name. It started as 
The Lavish Gentleman — a name that never quite fit 
what we were building.

When I partnered with my two closest collaborators, 
we went back to the drawing board. We wanted a name 
that meant something. We landed on Tyr — the Norse 
god of justice, fairness, and sacrifice. A god known 
not for brute strength but for doing what was right, 
even at personal cost.

That felt like us. We're not the biggest brand. We're 
not backed by a corporate lab or a celebrity 
endorsement. We're three people who made a commitment 
to build something honest — products with real 
ingredients, real results, and nothing you don't need.

Tyr felt right because fairness is exactly what men's 
skincare has been missing. Fair ingredients. Fair 
pricing. Products that do what they say.

A QUICK NOTE ON THE NAME

If you've searched Tyr and landed on a swimming brand 
or a shoe brand — you're not alone. We share the name 
with a couple of established companies and we want to 
be upfront about that.

We are Tyr Skincare. We have no affiliation with Tyr 
Sport or any other brand carrying the Tyr name. We 
chose the name independently for its meaning — the 
Norse god of fairness and sacrifice — and we're 
building our own identity around it, one product and 
one customer at a time.

If you found us by accident, welcome. Stick around.

WHO WE ARE

Tyr Skincare is built by three people who each bring 
something different to the table.

I bring the manufacturing knowledge — an understanding 
of how skincare products are actually made at the 
production level that most brand founders simply don't 
have. My partners bring their own expertise, 
perspectives, and hard-won experience that have shaped 
every decision we've made building this from scratch.

We are not a legacy brand. We are not a lab with 
unlimited resources. We are entrepreneurs who are 
learning the real cost of building something meaningful 
— the late nights, the wrong turns, the moments where 
you figure out what you're actually made of.

And we're doing it because we believe men deserve 
better skincare than what's currently on the market.

WHAT WE BUILT

Three products. Carefully formulated with natural 
active ingredients that target the real skin concerns 
men deal with — dark spots, uneven skin tone, signs 
of aging, and the daily environmental stress that 
most people never think about.

No synthetic fillers. No misleading hero ingredient 
marketing. No overcomplicated routines that nobody 
follows.

Just a Clarifying Facial Cleanser, a Hair and Body 
Wash, and a Jojoba Lotion — each built with 
ingredients that have decades of research and 
centuries of use behind them.

Five minutes a day. Real ingredients. Results you 
can see.

WE'RE JUST GETTING STARTED

Tyr Skincare launches July 1, 2026. We are building 
this in public — sharing the process, the setbacks, 
and the wins on Instagram at @tyrskincare.

If you believe men's skincare should be honest, 
effective, and straightforward — you're in the right 
place.

Join our waitlist for early access and 20% off your 
first order. Be part of something being built the 
right way, from the ground up.

— Sebastian, Founder